Overview
Babylon Detailing is a premium automotive care brand offering professional-grade detailing products — ceramic coatings, waxes, paint decontaminants, interior cleaners, and accessories — for the serious car enthusiast. The brand is built for detailers and car owners who understand the difference between a weekly wash and a proper detail, and who want access to the products and knowledge that professionals use without the professional price tag on the service.
The Challenge
Car detailing is a passion-driven category where credibility and expertise are everything. The community is knowledgeable, opinionated, and deeply sceptical of brands that can't demonstrate they understand the craft. Products need to be proven, ingredients need to be explained, and the brand needs to communicate that it's built by people who actually detail cars — not by a marketing team that's discovered a niche.
Our Approach
We rebuilt the store to speak directly to the detailing community. Product pages were designed around application method, product compatibility, and expected results — the information a real detailer needs before they'll commit to a new product. How-to and technique content was integrated throughout, positioning Babylon as a knowledge resource as much as a product retailer.
Product bundles were structured around complete detailing workflows — wash, decontaminate, protect — to increase AOV and help less experienced enthusiasts build complete kits. Vehicle type and paint condition filtering was introduced to guide buyers to the right product for their specific situation. Mobile was fully optimised.
What We Delivered
Custom Shopify theme design and development
Application method and results-led product pages
Detailing workflow bundle architecture
How-to and technique content integration
Vehicle type and paint condition product filtering
Mobile-first responsive build and speed optimisation
