Overview
SIMIHAZE BEAUTY is a skincare-infused makeup brand founded by Palestinian twin sisters and DJs Simi and Haze Khadra. Known for lightweight formulas designed for sensitive skin and multi-use products, the brand is stocked at Sephora, Selfridges, Farfetch, and Space NK.
With a growing retail presence and an engaged social following of 191K+, their DTC Shopify store needed to match the energy of the brand and convert new visitors into first-time buyers.
The Challenge
DTC stores for retail-first brands often feel like an afterthought. SIMIHAZE needed its Shopify storefront to feel as premium and considered as its Sephora shelf placement, while making multi-use product education easy to understand without overwhelming the buyer.
Our Approach
We focused on brand expression and conversion clarity. The design leaned into the brand's playful, stacked-packaging aesthetic while maintaining clean product hierarchy. Multi-use product pages were redesigned to show how each item works across different use cases, reducing buyer hesitation.
CRO improvements targeted the product and cart pages. Ingredient callouts, skin-type filters, and social proof from Sephora reviews were integrated to build confidence at the point of decision.
What We Delivered
Custom Shopify theme design and development
CRO-optimized product and cart pages
Multi-use product education layouts
Mobile-first responsive build
Trust signal integration: retail partners, press mentions, reviews
Performance and speed optimization
