Overview
Stokkisti Brescia is an Italian multi-brand fashion boutique based in Brescia, offering a curated selection of designer and contemporary labels for women and men. As a physical retailer with a serious eye for selection, they stock a range that spans established Italian designers and emerging European names — the kind of edit that takes real expertise to put together and real taste to appreciate. Their online store extends that curation to customers across Italy and beyond.
The Challenge
Physical boutiques moving online face a specific tension: the value of a curated multi-brand store is the eye behind the selection, and that's very hard to communicate through a standard eCommerce template. The store needed to feel like the boutique itself — editorial, opinionated, and designed for a customer who trusts the selection because they trust the selector.
Our Approach
We rebuilt the store around the boutique's curatorial identity. The homepage was redesigned with an editorial treatment — seasonal stories, brand spotlights, and buyer notes — that positioned the store as a destination for people who care about how fashion is chosen, not just what's available. Brand pages were given space to communicate the story of each label alongside the product range.
Navigation was structured by designer and category to serve both brand-loyal customers and discovery-mode browsers. Product pages were enriched with styling notes and outfit context. The in-store appointment and personal styling offering was brought online. Mobile was fully optimised.
What We Delivered
Custom Shopify theme design and development
Editorial curation-led homepage and seasonal stories
Designer brand story pages
Designer and category navigation architecture
Styling notes and outfit context product pages
Mobile-first responsive build and speed optimisation
